Is it worth it?
When you decide to sell your home, there are a lot of decisions to make around how to do it. And it’s not always clear what’s worth the investment and what’s not. Should you use an agent or sell it yourself? Should the marketing use professional photos or just some you take with your camera phone? Is it worthwhile to hire a professional home stager and rent all new furniture?
In this blog post, we look at some research that may help you decide.
Professional vs. Amateur Photography
In an internal case study, a real estate photography company found that listings that used their services sold 50% faster and 39% closer to the original listing price than similar homes in the same ZIP code that didn’t use professional photography. Likewise, other data shows that better photos also generate more online attention for your listing. The bottom line is that professional photos pay off.
Hire a professional home stager vs. DIY
The decision of whether or not to hire a professional to stage your home is really a question of 1. how much effort
are you willing to put in and 2. how confident you are in your own design abilities. The reality is, there’s a lot you can do yourself to get your home ready to earn top dollar. A quick Google search will give you some insight, including:
- Removing curtains from windows. Buyers want to see a home that is light and bright.
- Go white—especially in the bathroom—because white makes things look new and clean.
- Turn on ALL the lights. A dark room might lead buyers to believe you have something to hide.
- Replace wall art and family photos with mirrors, because buyers may not share your taste. Mirrors make rooms look bigger and brighter.
Real Estate Agent vs. For Sale By Owner
In today’s world of Facebook, Craigslist and a myriad of other online marketing tools, it’s tempting to avoid paying an agent’s commission and sell your home yourself. However, the reality is—and not just because I’m biased—that could be a mistake.
We’ve all heard stories of people claiming they sold their home in one day without an agent. There’s a reason for that—they sold it for a lot less than they could have! Likewise, if you think you can rely on sites like Zillow to calculate your house’s value, think again; Zillow is known to be off by as much as 40%!
Just one of the many compelling reasons to use a real estate agent to sell your home is because that’s where the buyers are. According to research from the National Association of REALTOR®’s, the vast majority of buyers go through a real estate agent or broker to purchase their home—about 88%, up from 69% in 2001.
Selling a home can be a difficult process to navigate, but I’m here to help. Feel free to contact me with any questions you have.